For those of you who aren’t up on your latest reddit posting, the reddit community has named this latest war, “World War Bee” in honor of the fact that Goons are the primary enemy, and the CFC is attracting absolutely no third-party assistance to its side. Whereas the “good guys” are likely willing to accept pretty much any CFC alliance into its ranks as a turncoat, that doesn’t hold true for Goonswarm itself.
After all, it’s very clear to everyone involved that the CFC is Goonswarm with various alliances arrayed around it to serve as protection and a firebreak. Unless something catastrophic happens, this war isn’t going to end until Goonswarm is kicked out of its space and Fortress Deklein is rendered into ash.
A couple articles ago, I wrote about how this war is about rage. The forces arrayed against the CFC are a hydra, with no single head to bribe off. And that is reflected in the quality of posting on the major forums. While the CFC owns themittani.com, and presumably would have “thought superiority” because of it, we’re seeing the exact opposite.
The “good guys” have pumped out hundreds of propaganda pieces and dominated the press, specifically because the source of all that content isn’t a single cabal directing its minions, but rather a groundswell of public sentiment with many sources. Hundreds of people are pumping out propaganda every day, and the sheer volume is a testament to the degree of pent up aggression and passion driving it. Even a formal “news” site can’t keep up with that. As a result, while TMC has put out a couple pieces focused on spinning specific events, the other side is hammering every aspect of the CFC, and responding faster and in more unique ways to every breaking story.
How could I not be delighted by that?
I’ve spent a lot of time talking about the importance of setting the tempo in PvP engagements by acting with aggression, attacking the enemy at the slightest sign of weakness, and hitting them where it hurts the most. Propaganda is the verbal form of that, and can devastate the moral of an enemy.
To be truly successful, every piece of propaganda needs to contain a kernel of truth. In this war, we’ve seen so many kernels that we’ll be supplied with popcorn for the duration. Comments made by CFC speakers are taken in the worst possible way, CO2 leadership are hailed as heroes and brave souls for taking the hard choice, and every insult ever leveled at Goons or any comment they’ve ever made is being co-opted to rip raw every real or perceived weakness and leaving it bare for the light of public scrutiny.
It’s no surprise to me that the CFC has lost every major battle in this war, and is reeling on all fronts. Just peruse reddit and read all of the “Propaganda”-tagged posts for a truly widespread view of different applications of satire and propaganda.
If you’re curious, intrepid imgur user Aurorahalsey collated a bunch of the graphical pieces and posted them in an album. You can find the source of the namesake, “World War Bee” through a remarkable (and, I believe, hallmark) video put out by Pandemic Legion that is of the finest quality. If you look closely, you’ll see that not only the headlines, but the article text was also developed specifically for that video. Truly remarkable.
Things are almost sure to get even wilder as time goes on. As someone who appreciates the role of narrative in creating reality, I’m proud and delighted about what we’re seeing. This is some next-level content being developed, worthy of the finest Marketing departments.
Well done, Eve. Well done!